Samy Thuillier, SEO Expert & AI SEO StrategistArticles by Samy Thuillier
Page 5 of 5. Background, expertise and contact details are on Samy Thuillier’s author page.
- AI Traffic Analytics: Set It Up in GA4 and Know What It Misses· 14 min read
How to measure visits from ChatGPT, Perplexity, Gemini and Copilot in GA4, why part of that traffic lands in Direct, and how to turn the visits you can see into value by landing page.
- Last Click Attribution: How It Works, Examples and GA4 Behavior· 11 min read
Last click gives all the credit to the final click before a conversion. Here is how it works, what GA4 actually does with it, and how to tell when it is misleading you.
- Is SEO Worth It? How to Decide With Your Own Numbers· 12 min read
When SEO pays off, when it doesn't, what it costs, and a worked break-even example that tells you how many leads your budget needs.
- How to Rank in ChatGPT: 10 Steps, Fixes and How to Measure It· 11 min read
ChatGPT has no fixed rankings, but you can raise how often it mentions and cites you. Here are the 10 steps, a debugging checklist, and how to tie ChatGPT visits to conversions.
- Content Marketing ROI: Formula, Worked Example and Template· 12 min read
The content marketing ROI formula is simple. Counting the right costs, crediting the right revenue and measuring over the right window is not. Here is how, with a 12-month worked example.
- AI Visibility Score: How It's Calculated and What It Can't Tell You· 9 min read
What an AI visibility score measures, how it is calculated with a worked example, why it jumps around, and how to tell whether visibility in AI answers is worth anything.
- AI Search vs Traditional SEO: What Actually Changes for Measurement· 6 min read
AI search and traditional SEO create different user journeys. Here's what actually changes for measurement, and why visibility alone doesn't tell you if it's working.
- What Is AEO & GEO? A Practical Guide· 6 min read
AEO and GEO explained in plain terms, plus the part most guides skip: how to know whether your AEO or GEO work is bringing in anything real.
- Cookieless Conversion Tracking for SEO: How It Works· 11 min read
Cookies aren't the only way to measure whether search traffic converts. Here's what you can track without them, and where the limits are.
- How to Track ChatGPT, Perplexity & Gemini Conversions, Not Just Mentions· 7 min read
Being mentioned in a ChatGPT answer isn't the same as earning a customer. Here's how to track AI referral visits through to conversions and value.
- SEO Conversion Tracking: Measure Conversions and Value from Organic Search· 14 min read
Traffic tells you who showed up. Here's the full guide to measuring what organic search actually contributes to the business.
- How to Calculate and Present SEO ROI· 10 min read
Rankings and traffic are up, but what's the return on what you're spending on SEO? Here's the formula, and how to present it honestly.
- Organic Conversion Attribution: Tie SEO Landing Pages to Business Value· 8 min read
Google Search Console tells you which pages get clicks. Here's how to find out which ones actually drive conversions and business value.
- How to Calculate the Value of a Lead or Conversion· 7 min read
Most conversions aren't purchases. Here's the simple formula to turn leads, signups and demo requests into a real dollar value.