Samy Thuillier, SEO Expert & AI SEO StrategistArticles by Samy Thuillier
Page 4 of 6. Background, expertise and contact details are on Samy Thuillier’s author page.
- Direct Traffic Meaning: What It Includes and How to Read It· 11 min read
Direct traffic is the bucket for visits your analytics cannot source. Here is what really ends up in it, why GA4 attribution ignores it, and how to turn it into conversions and value.
- Customer Journey Tracking: Setup, GA4 Reports and a Template· 12 min read
How to turn a customer journey map into tracked events, funnels and revenue by stage and channel, with a template, GA4 reports and a worked example.
- Branded vs Non-Branded Traffic: How to Split It and What It's Worth· 12 min read
Separate searches for your name from searches for what you do, using Search Console's branded filter or a regex, then tie each segment to conversions and revenue.
- Wix Google Analytics: GA4 Setup, Auto Events and Key Events· 13 min read
How to add Google Analytics 4 to a Wix site, which GA4 events Wix already sends for forms, bookings and orders, and how to fix numbers that look wrong.
- What Is a Referrer? HTTP Referer, Referrer-Policy and Examples· 12 min read
The referrer is the page someone clicked from to reach yours. How browsers send it, how much they trim, why it goes missing and how to turn it into revenue data.
- Website Goals: Examples, a 6-Step Method and a Free Template· 12 min read
Website goals by type of site, a six-step method to set them, a copyable template, and a worked example that turns a revenue target into a traffic target.
- SEO Retainer: What It Includes, Costs and Must Produce to Pay Off· 15 min read
What a monthly SEO retainer buys and leaves out, what providers charge, how it compares with project work, and how many leads it must produce to pay for itself.
- SEO for Ecommerce Product Pages: Checklist, Schema and Revenue Math· 13 min read
The full product page SEO checklist, what Google requires in product markup, how to handle variants and out-of-stock items, and a worked example for deciding which pages to fix first.
- Revenue Attribution: Models, Worked Examples and GA4 Setup· 13 min read
What revenue attribution is, how each model splits the same sale, how to set it up in GA4 or a CRM, and how to check that your attributed revenue adds up.
- Product-Led SEO: What It Is, How It Works and How to Measure It· 12 min read
Product-led SEO lets your product earn the rankings instead of a pile of blog posts. Here is how it works, where it goes wrong and how to judge it by conversions.
- Data-Driven Attribution: How It Works, With a Worked Example· 12 min read
How data-driven attribution assigns credit, what Google Ads and GA4 actually require, and a worked example that turns fractional credit into revenue by channel and landing page.
- Cookieless Tracking: How It Works, Methods, Consent and Accuracy· 12 min read
How cookieless tracking identifies visitors without cookies, what it counts well and what it misses, when consent still applies, and how to debug a switch.
- Conversion Events: Definition, Examples and How to Count Them· 12 min read
What conversion events are, which actions should count, how GA4, Google Ads and Meta count them differently, and how to turn them into dollars by landing page.
- Consent Mode v2: Setup, Basic vs Advanced, and What It Does to Data· 13 min read
What consent mode v2 is, how to set it up and verify it, when Google's modeling actually fills the gap, and what a partial consent rate does to your conversion reports.
- Commercial Intent Keywords: Examples, Modifiers and How to Find Them· 11 min read
What commercial intent keywords are, how they differ from transactional ones, a modifier list and examples, how to find them, and how to check they actually convert.
- ChatGPT Analytics: Data Analysis, Workspace Usage and Your Traffic· 13 min read
How to analyze data with ChatGPT, what the Enterprise and Edu workspace analytics dashboard shows, and how to measure the visitors ChatGPT sends your site.
- Bing Traffic: How to Find It, Grow It and Fix a Drop· 10 min read
Where Bing traffic comes from, how to find it in GA4, how to get more of it, why it drops, and how to put a dollar value on it.
- Average Website Conversion Rate: Benchmarks and What They Hide· 13 min read
Sourced conversion rate benchmarks by industry, channel, device and region, why they disagree, the three rates GA4 shows, and how to turn your rate into value per session.
- Attribution Window: Types, Platform Defaults and How to Pick One· 13 min read
What an attribution window is, the defaults in GA4, Google Ads and Meta, and how to choose a length from your own conversion lag, with the arithmetic.
- AI Citation Tracking: Metrics, Free Reports, Tools and an Example· 13 min read
How to track which pages AI assistants cite: the metrics, a spreadsheet method, the free Search Console and Bing reports, tool types, and a worked example that values each cited page.