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Portrait of Samy ThuillierSamy Thuillier, SEO Expert & AI SEO Strategist

Articles by Samy Thuillier

Page 4 of 4. Background, expertise and contact details are on Samy Thuillier’s author page.

  1. SEO Conversion Tracking: Measure Conversions and Value from Organic Search
    · 14 min read

    Traffic tells you who showed up. Here's the full guide to measuring what organic search actually contributes to the business.

  2. How to Calculate and Present SEO ROI
    · 10 min read

    Rankings and traffic are up, but what's the return on what you're spending on SEO? Here's the formula, and how to present it honestly.

  3. Organic Conversion Attribution: Tie SEO Landing Pages to Business Value
    · 8 min read

    Google Search Console tells you which pages get clicks. Here's how to find out which ones actually drive conversions and business value.

  4. How to Calculate the Value of a Lead or Conversion
    · 7 min read

    Most conversions aren't purchases. Here's the simple formula to turn leads, signups and demo requests into a real dollar value.