Samy Thuillier, SEO Expert & AI SEO StrategistArticles by Samy Thuillier
Page 3 of 6. Background, expertise and contact details are on Samy Thuillier’s author page.
- Jetpack Stats: What It Tracks, Current Pricing and Its Limits· 10 min read
What Jetpack Stats records, the current free and paid rules, how to fix missing or inflated numbers, and why views alone cannot tell you what a page is worth.
- GA4 Cross Domain Tracking: Setup, Testing and Fixes· 15 min read
How to make GA4 count one visitor across your site and a separate checkout or booking domain, how to test it, and what a broken handoff does to your revenue reports.
- GA4 Alternative: The Right Tool for Each Job and How to Switch· 13 min read
Plausible, Matomo, Mixpanel, Adobe or an attribution tool? Pick a GA4 alternative by the question you need answered, then switch without losing data or Ads conversions.
- Category Page SEO: 11 Steps to Rank Category Pages That Sell· 17 min read
How to make category and collection pages rank for broad shopping searches, where popular advice contradicts Google, why a category won't rank, and how to pick which one to fix by revenue.
- Bottom of Funnel Content: 12 Types, How to Write It and Measure It· 15 min read
What bottom of funnel content is, the 12 formats that work, how to find topics and write pages that convert, and how to judge each page on conversions and value per visit.
- AI Mode SEO: How Google AI Mode Picks Sources and How to Measure It· 13 min read
How Google AI Mode chooses sources, what its July 2026 guide says you can skip, a practical checklist, and how to read AI Mode in Search Console and GA4.
- WooCommerce Analytics: Reports, Order Attribution, GA4 and Fixes· 14 min read
WooCommerce Analytics shows what sold, not where buyers came from. Here is what each report and setting does, how order attribution works, how to add GA4, and how to get revenue by landing page.
- What Is LLM Optimization? The Marketing and Engineering Meanings· 13 min read
LLM optimization has two meanings: getting ChatGPT and other assistants to mention your brand, and tuning a model for accuracy, speed and cost. Here is how each works, which one you need and how to measure the payoff.
- What Is Dark Social? Why Shared Links Show Up as Direct Traffic· 10 min read
Dark social is the sharing that happens in DMs, group chats and email, out of view of your analytics. Here is why it shows up as Direct, and how to estimate it and put a value on it.
- utm_source=chatgpt.com: What It Means and How to Use or Remove It· 7 min read
Why ChatGPT adds utm_source=chatgpt.com to links, how to strip it from a URL, why GA4 files it under different channels, and how to turn those visits into conversion value.
- SEO Conversion Rate: Formula, GA4 Steps and What's Good· 11 min read
How to calculate your SEO conversion rate, pull it from GA4, split branded from non-branded traffic, and tell a real drop from a mix shift or a tracking bug.
- SEO Budget: How Much to Spend and Where It Pays Back· 11 min read
Set an SEO budget by working backwards from conversion value, then split it by stage and move money each quarter to the pages that convert.
- Safari ITP: Cookie Limits, Tracker Rules and the Analytics Impact· 12 min read
The rules Safari's Intelligent Tracking Prevention enforces today, what it does to users, attribution and organic revenue, and how to check and fix it in your own data.
- Perplexity SEO: How to Get Cited and Measure What It Sends· 13 min read
How Perplexity picks the sources it cites, eight steps to get your pages into its answers, the two Perplexity crawlers, a debugging checklist and how to measure the visits and conversions citations send.
- 50 Lead Magnet Ideas and How to Pick the One That Makes Money· 15 min read
Fifty lead magnet ideas grouped by format and business type, how to match one to the page visitors land on, and how to tell which one actually brings in customers.
- High Intent Keywords: Types, List and How to Find Ones That Pay· 14 min read
What high intent keywords are, six types with a copyable modifier list, how to find them in your own data, why your reports hide many of them, and how to check which ones pay.
- Framer SEO: Setup Checklist, Hidden Pitfalls and What to Measure· 10 min read
Framer handles sitemaps, speed and metadata for you. Here is the six-step setup, the platform quirks that quietly cost rankings, and how to see which organic pages bring leads.
- Framer Analytics: Built-In Dashboard, GA4 Setup and Conversions· 11 min read
What Framer's cookieless dashboard measures, what it costs by plan, how to add GA4, and how to turn Framer form submissions into valued conversions.
- First Touch Attribution: How It Works, Worked Example and GA4 Setup· 11 min read
First touch attribution credits the channel that introduced a buyer. Here is how it works, a worked example against last touch, what GA4 still offers and why your first touch is often not the first.
- Engagement Rate in GA4: Formula, Benchmarks and What It Hides· 9 min read
How GA4 calculates engagement rate, how it relates to bounce rate, what a good rate looks like by page type, and how to read it next to conversions and value.