Samy Thuillier, SEO Expert & AI SEO StrategistArticles by Samy Thuillier
Page 3 of 3. Background, expertise and contact details are on Samy Thuillier’s author page.
- What Is AEO & GEO? A Practical Guide· 6 min read
AEO and GEO explained in plain terms, plus the part most guides skip: how to know whether your AEO or GEO work is bringing in anything real.
- Cookieless Conversion Tracking for SEO: How It Works· 11 min read
Cookies aren't the only way to measure whether search traffic converts. Here's what you can track without them, and where the limits are.
- How to Track ChatGPT, Perplexity & Gemini Conversions, Not Just Mentions· 7 min read
Being mentioned in a ChatGPT answer isn't the same as earning a customer. Here's how to track AI referral visits through to conversions and value.
- SEO Conversion Tracking: Measure Conversions and Value from Organic Search· 14 min read
Traffic tells you who showed up. Here's the full guide to measuring what organic search actually contributes to the business.
- How to Calculate and Present SEO ROI· 10 min read
Rankings and traffic are up, but what's the return on what you're spending on SEO? Here's the formula, and how to present it honestly.
- Organic Conversion Attribution: Tie SEO Landing Pages to Business Value· 8 min read
Google Search Console tells you which pages get clicks. Here's how to find out which ones actually drive conversions and business value.
- How to Calculate the Value of a Lead or Conversion· 7 min read
Most conversions aren't purchases. Here's the simple formula to turn leads, signups and demo requests into a real dollar value.